Wei Pure is 70% pure cacao dark chocolate. Organic, fair trade, vegan, gluten free, GMO free, soy free and made by Wei of Chocolate. Only PURE DARK® offers the rich enjoyment of pure, unadultered chocolate crafted from nature. A bar is considered dark chocolate if it is made using cacao mass with or without cane sugar (or substitute sweetener). Dark chocolate bars are usually crafted with a minimum of 50% cacao mass. Dark chocolate bars are often times the best way to experience the flavor nuances of the cacao beans used for their creation.